Ultimately all of us want more clicks from our social media channels. Who want to slave over Facebook posts, Tweets and LinkedIn and Google+ articles without some sort of return, right?
Simply posting your content isn’t enough; there needs to be some thought behind what you’re doing, and a clear intent on your part to get your desired result, or chances are you won’t.
Let’s look at 7 ways you can increase the likelihood of people clicking through from your social media pages.
7 Tips for More Social Media Clicks
Ask them to do what you want – One thing noticeably lacking in most social media posts a clear call to action directing readers to a page of their choosing. Get creative, and above all be sure and directly tell them what you want them to do, whether that is a share, click, Like or ReTweet.
Give them a reason to click – Social media is a terrific way to lead prospects and readers further down the rabbit hole. Make sure your content is enticing, valuable, and definitely worth clicking through to. Whether you’re giving something away, or revealing it on the post, always leave something more to be discovered, so as to encourage a click to your pages.
Make your landing page consistent with your message and visually exciting – When you post on your social media and entice a click elsewhere, make sure you are being consistent with your messaging, and not deceptive. Also, create a visually exciting landing page, as it definitely increases engagement.
Make the best quality post you can – This should go without saying, but the best way to increase the number of clicks that you get from your social media is by posting terrific content. If you do this, not only will you get more clicks and engagement, but they will share you as well, exponentially enlarging your reach. Also consider curating existing content that would be of specific interest and value to your patients. Be sure to add your own spin to anything you share.
Create and post great imagery – People love images and videos, and if you post interesting and compelling content you will find that they will be clicking more. Simple.
Deliver awesome value – Giving your readers a taste of your best content and consistently delivering more of the same will get you more clicks and expanded social reach. This is easy to say, but harder to so. Simply determine that you won’t settle for mediocre!
Encourage sharing – This is akin to the asking for the action discussed above. If you don’t ask for the shares, you won’t receive nearly as many as you had you done so. You never know who may end up seeing your posts, and the reach they may have.