Should You Try and DIY in Your Dental Practice?
Are you one of those doctors not ready to allow anyone do anything in your practice? Or are you more of a delegator, eager to hand off tasks to people maybe even less qualified than you, but still freeing you up to do other work?
That’s the fundamental difference between a do-it-yourself approach versus a done-for-you path. Each one has its place; we’re not going to tout one over the other. Let’s just evaluate what it is you need to consider when making the decision which style best fits your practice.
What to consider when choosing DIY or DFY
- Define your own role in your practice. What would you rather be doing? Will you dive into all the minutiae, or task that out and take on a more executive and visionary hat?
- Brutally assess your skill sets, and weigh whether or not it’s a good idea cost and time wise for you to do a particular task.
- If you choose to outsource your work, make an effort to know who you are hiring, preferably by way of a recommendation from someone you know.
- One item you might want to consider outsourcing is your regular social media posting efforts. These are extremely important and needs to be done right to get patients to engage. There is an art and science to this, so make certain whoever does it knows what they are doing.
- Look to maintain a unified look and vision to all your online properties. When you have several people working on your practice marketing, it’s very easy to lose your look and become fragmented. Make sure you are clear about what you want to see!
At the end of the day you’ll have to make a decision which style, DIY or DFY, best fits your practice. Make sure the decision is one that’s in the best interest of your practice.